Selected work

Engagements that moved the numbers — and sounded like the brand.

A snapshot of recent client work across corporate brand rebuilds, founder ghostwriting and integrated content systems. Some names anonymised at client request.

Filter All Corporate Personal brand Integrated B2B SaaS Financial services
Integrated · Financial services

Northfield Capital

The brief

Rebuild a tired corporate site for a private investment firm — and turn the founding partner into a category voice on LinkedIn at the same time.

What we did

Voice discovery across the partner team. Documented brand voice. Full-site rewrite (32 pages). Weekly LinkedIn ghostwriting and quarterly op-eds for the founding partner. Both run by the same lead editor for one year.

+162%Organic traffic
+38kFounder followers
4×Inbound demos
Personal brand · Founder

Avery Brand

The brief

Twelve months of ghostwritten LinkedIn and op-eds for a serial founder entering a new category — building authority before the company launch.

What we did

Voice profile workshop, weekly LinkedIn cadence (4 posts/week), monthly long-form essay, two placed op-eds in trade press, founder newsletter (fortnightly).

4.2MPost impressions
120+Inbound enquiries
9kNewsletter subs
Corporate · B2B SaaS

Meridian Cloud

The brief

Take a B2B SaaS blog from sporadic, off-voice posts to a search-driven content engine that supports demand-gen.

What we did

Topic-cluster strategy, voice-and-tone reset, monthly retainer of 8 articles plus 2 long-form pieces. Senior editor on every post. Performance read monthly.

0 → 84kMonthly organic
23Top-3 rankings
+180%MQL volume
Corporate · Professional services

Hartline & Co.

The brief

A 50-year-old consultancy needed a website and thought-leadership programme that didn't read like every other firm in their category.

What we did

Voice repositioning, full-site rewrite, quarterly white papers (3 in year one). All authored by named partners with our editorial backbone.

+95%Time on site
3.4kWhite-paper downloads
£2.1MPipeline attributed
Integrated · Consumer brand

Studio Verra

The brief

Rebuild a challenger consumer brand's editorial voice across product copy, the blog and the founder's TikTok / LinkedIn presence — as one programme.

What we did

Brand voice system. Product detail-page rewrites (220 SKUs). Weekly editorial blog. Founder LinkedIn ghostwriting and short-form scripts. Same lead editor across all formats.

+47%PDP conversion
+220kFounder followers
£840kD2C revenue lift
Personal brand · Professional services

D. Thornton

The brief

A founder of a niche professional services firm wanted an authoritative LinkedIn voice — but had no time and no appetite for "growth hack" content.

What we did

Three voice-capture sessions, weekly LinkedIn cadence, fortnightly newsletter. Edited by a senior writer who understands the sector.

3Tier-1 inbound conversations
+17kFollowers in 4 months
15 min/wkFounder time
We've worked with three content agencies in the last five years. This is the only one that treated our brand voice as something worth defending — and the only one that didn't need re-briefing every quarter.
R. ChenCMO, Meridian Cloud

Want to see what your version of one of these would look like?

30-minute discovery call. We'll listen to where you are and sketch the engagement that fits — corporate content, personal brand ghostwriting, or both as a connected system.

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